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Beginner’s Guide: How to Use Google Ads for Roofers

Roofers on a roof with a google ads logo

Table of Contents

Ads are an essential part of your roofing marketing strategy. In this post, we’ll focus exclusively on how to use Google Ads as a roofer. Google Ads serve as a powerful tool for roofers to expand their reach and effectively connect with more prospective customers.

Google dominates the search engine space with 5.9 million searches per minute and an impressive 8.5 billion daily searches

Not only does Google Ads have a large search volumen, but it’s the easiest way to connect with the highest-quality leads. You can target specific keywords like “roofers near me” and other highly relevant keywords for better quality customers.

Let’s dive in and learn more about Google Ads.

What Are Google Ads?

Google Ads is an advertising platform that helps businesses advertise their services to Google’s users.

One of the most common Google Ads you’ll see is called a Google Search Ad. These ads appear at the top of search results and look very similar to an organic search result—except they say sponsored at the top.

An example of Google Ads with the sponsored tag

Google Search Ads allow advertisers to show up on Google’s search engine results pages (SERPs) each time a user searches for specific keywords. Google Ads give you more control over your search results than organic posts.

There are different types of Google Ads, including:

  • Google Search Ads: Your ads show up on SERPs.
  • Google Display Ads: Your ads appear as a header, footer, or sidebar on a Google partner site.
  • Google Shopping Ads: Your ads show up on the Google Shopping tab.
  • Google Video Ads: Your ads appear during YouTube videos and other websites running Google video partners.
  • Google App Ads: If you have an app, you can advertise your app with Google Ads.


Unlike organic posts, Google Ads help you precisely target your audience and give you immediate user visibility. It’s best to use both paid and organic search strategies in your marketing plan.

How Do Google Ads Work?

Like Facebook Ads, Google Ads uses a PPC (pay-per-click) pricing model. PPC allows you to pay for each click or impression your ad receives. Google shows ads based on the advertiser’s bid, relevance, and quality to display the best ads.

Why Google Ads Matter for Roofers

Google Ads is the number one online advertising choice for various businesses across several industries. Odds are that your competitors are already advertising on Google. The last thing you want is to get behind and play catch-up later down the line.

One of the first things homeowners do when they’re looking for roof work is head to Google and type in “roofers near me,” “roofing contractors in [(insert city]),” or something similar. With Google Ads, you can ensure your company shows up first on those searches.

Here are a few ways you can use roofing Google Ads:

  • Build brand awareness
  • Promote events
  • Offer discounts or special deals
  • Drive traffic to schedule appointments
  • Direct people to call for a free roof inspection

Succeed with Google Ads for Roofers

For roofers, Google Ads aren’t just an option but a necessity in today’s competitive landscape. As homeowners increasingly turn to Google to find roofing services, being visible at the top of search results can make all the difference.

Investing in Google Ads helps ensure your roofing company appears when potential customers search for relevant keywords.

With the right approach and expertise, you can harness the full potential of Google Ads to elevate your online presence, attract more customers, and, ultimately, grow your roofing business.

Navigating the backend of Google Ads can be a bit tricky to manage on your own. To effectively maximize your Google Ads campaign, having a great strategy and working with an expert to help you see results is crucial.

Roofer Marketers helps roofers run successful Google Ads—book a call and get started today!

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