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How Roofers Can Use LRP SEO to Their Advantage

3D red pinpoint illustration, representing a location pin icon on a map for LRP SEO

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Are you struggling to stand out in your local market? Maybe you’re having a hard time getting users to visit your roofing website. Here’s the unfortunate truth of today’s online landscape: Simply having a website isn’t enough anymore.

To succeed in today’s market, you must optimize your website for search engines. Strategies like LRP SEO can help your business stand out from competitors and rank higher in search results.

If you don’t optimize your website, you could quickly fall behind the competition. Instead, stay proactive and update your website with the latest SEO parameters.

So, what exactly is LRP SEO? This blog post will define LRP SEO and help you understand why it’s an important strategy to improve your online presence. Let’s get started.

What Is LRP SEO?

Before we can discuss these topics, it’s important to understand what exactly we mean when we say LRP SEO. Let’s define LRP and SEO.

What Is SEO?

Search Engine Optimization (SEO) refers to optimizing your website to rank higher in search engine results. Meta descriptions, title tags, and backlinks are all factors in SEO ranking.

What Is LRP?

LRP stands for a Location Landing Page. LRPs are separate web pages dedicated to providing location-specific information. LRPs allow businesses to customize landing pages based on location.

For example, businesses with multiple locations can build an LRP for each of their offices.

Roofers servicing multiple areas can also build LRPs to ensure customers have the right information based on their location.

Defining LRP SEO

LRP is a type of SEO that can help business owners rank higher on search engine result pages (SERPs). LRP SEO is a factor that can boost your SEO rankings.

A location landing page (LRP) is a page on a website that provides important business details, namely its location. By building an LRP dedicated to your business location, you can improve your local SEO results.
Here are the elements an LRP can include:

  • Business name
  • Location of the business
  • Address
  • Phone number
  • Hours of operation
  • Reviews

How to Incorporate LRP SEO on Your Roofing Website

As you build these pages on your website, remember that page structure is essential and can even improve SEO. One tip to help boost your rankings on location pages is building parent and child pages.

Parent and child pages make navigation easier on your website and help keep all your pages linked together.

For example, if your business operates out of multiple locations, you can build LRPs for each location. On the parent page, you can include links to each child page.

Each child page would be a location landing page for your business’s specific location.

In this example, your page URLs could look like this:

  • Parent page URL example: www.yourwebsite.com/roofing-business
  • Child page URL example: www.yourwebsite.com/roofing-business/location

In the above URLs, the keyword after the first backslash is the parent page, and “location” after the second backlash is the child page.

We’ve just used the word “location” as an example. As you build your pages, you should use the actual name of your business locations.

Your parent page could look something like this. It would include links to each location your business operates, aka the child pages.

an example of what a parent page URL looks like on a website

The child pages should be structured similarly to maintain consistency. Each LRP could look like the example below. The child pages would have the parent page in its URL and include key details about each location.

Example of what a LRP child page URL looks like on a webpage

Investing in building your LRP SEO strategy can boost your website visibility and make you stand out from local competitors.

Utilizing LRP SEO for a Better Website

Building your roofing website shouldn’t be a “set it and forget it” type of project. It’s essential to update your website consistently to stay ahead. There’s always room for improvement on websites.

The internet is an ever-evolving space. Think about what the perfect website looked like in 2004. Now, compare that to 2014. How about 2024? Styles change, SEO guidelines change, and user experience parameters change.

The Roofer Marketers team stays on top of the latest trends and has years of experience building top-of-the-line websites for roofers. Roofer Marketers is here to help roofers like you looking for hands-on help with their websites.

Schedule a call with Roofer Marketers to learn more today.

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