The Strategy Behind the System
Our Roofing Marketing System is the only of its kind to encompass our 4 Pillar Marketing Strategy into one efficient marketing campaign for your roofing business. This is our method for Dominating Your Competition Online.
1. Website
CONVERSION ELEMENTS
- Phone Number & CTA in Top Menu
- Clear CTA Front and Center
- Lead Magnet Form Field
- 24/7 Live Chat
FINDABILITY ELEMENTS
- Keywords in page titles & content
- Exact match NAP in footer
- Site built on WordPress framework
- Local Schema
ENGAGEMENT ELEMENTS
- Clear USP and Testimonials
- Easy to Find Navigation
- Trust Icons to Position Authority
- Clear Map to Show Locality
- Social Proof Icons
TARGETING ELEMENTS
- Google Tag Manager/Analytics
- Facebook Pixel Installed
- XML Sitemaps
- Remarketing Tag
MOBILE ELEMENTS
- Mobile Responsive Design
- One Touch Click to Call Button
- No Scroll CTA
- Page Loads in 3 Seconds or Less
2. Local SEO / GMB Optimization
Local SEO Strategy
- Optimized Website Page Structure for easy navigation
- In Depth Keyword Research Completed
- Page Content Specifically Written for Each and Every Service Offered
- Relevant Blog Content that Adds Value for both the User and the Search Engines
- Optimized Title tags, headers, keywords in content, image alt tags, and internal link strategies
- Insightful UX Experience
- Reverse engineer top competitors on-site and off-page SEO strategies - Use this information to one up them and move ahead of them in Google's search rankings
GMB Optimization
- Ensure that Your NAP is Consistent
- Include a Local Phone Number
- Choose a Precise Category and Service Area
- Include as Much Information as Possible - And Keep it Up To Date
- Include Quality Images
- Google Posts w/ CTAs
- Solicit Reviews with Reputation Management Software
- Manage and Respond to Customer Reviews
3. Pay Per Click Advertising (PPC)
AdWords/Bing Optimization
- Define Target Audience
- Choose Correct Keyword Sets
- Ad Extensions In Use (Especially Local GMB Extension)
- Testing Two or More Ads Per Ad Group
- Negative Keyword List Consistently being Added to
- Individual Bids Used for Keywords Not Ad Groups
- Adjust Campaign Bids by Device
- All Conversions Being Tracked
- Constantly being monitored for High converting and low converting keywords
Landing Page Optimization
- Special Offer Used in Headline to Reel Customers In
- CTA & Phone Number in Top Menu
- No External Links - Keep Visitors On this Page (Make them call or submit form)
- Page Copy Congruent to Ad Copy - Main Ad Keywords on Page
- Trust Icons to Position Authority
- Selling Points High Up on Page
- Customer Testimonials
- Mobile Optimized - Easy for Customers to Tap to Call upon landing on page
- Loads in Under 3 seconds
Desktop Version
Mobile Version
4. Retargeting
Landing Page Optimization
- Segment Audience to Create Ads based on Which Pages they Visited on Your Website
- Conversion Pixel Installed to Stop Advertising to People who Have Converted
- Limit Frequency You Show Ad to Avoid Annoying Your Customers
- Keep your Ads Fresh and Exciting to Encourage Clicks, Keep Rotating Special Offers that Are Unique
- Send All Ad Traffic to Dedicated Landing Pages, not Your Homepage of your website
Mobile Version
Mobile Version