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Title Tags: What They Are and How to Leverage Them for SEO

A piece of paper that reads Title Tags with a calculator and pen

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Your roofing website should establish your business’s credibility, generate leads, and increase brand awareness. But how can you do that if no one can find your website?

That’s where search engine optimization, or SEO, comes in handy. Most people use Google to find information these days, and you need your roofing business to rank high up on Google’s search engine result pages (SERPs).

Several elements play an important role in SEO. In this blog post, we’ll focus on title tags.

Title tags are foundational to understanding and leveraging SEO for your roofing business. So, what exactly are they? In this blog post, we’ll cover what you should know about title tags and how to use them.

What Is a Title Tag?

Don’t overthink the name. A title tag is simply that—a tag for the title of your webpage’s content. More specifically, title tags are an HTML element that tells search engines, browsers, and other sources what to display for the page title.

Most CMS applications include frontend buttons to set title tags, so you don’t have to code them yourself. Here’s the HTML template if you ever need to add title tags yourself.

<title>This HTML code is a title tag. Simply add these tags around the text you want to set as the title.</title>

Think of title tags as an online newspaper headline. They quickly tell users what the content is all about and tell search engines what to display on the page.

Title tags will show up in previews when you text your friend links, on Google SERPs, or in your browser tab.

Examples of title tags on SERPs, in browsers, and in link previews

How to Write Title Tags

A compelling title tag can attract more visits from users browsing search page results. A great title tag tells users about the awesome content on your webpage and helps users decide whether or not it’s worth a click.

Here are some tips to create high-quality title tags for your webpages.

Be Descriptive and Relevant

If you’re writing a title tag for a landing page all about roof shingles, it doesn’t make sense to title it “Free Roofing Estimates.” You don’t want to bait and switch users into reading your content.

Instead, keep your title tags relevant to the content they describe. For example, you could title the shingles page “5 Facts About Roof Shingles | (Your Company)” or something along those lines.

Keep It Concise and Clear

Title tags should be short and to the point. They’re not called “paragraph tags.” While a title tag can be longer than one or two words, it shouldn’t be a novel. Aim to keep your title tags between 100 and 160 characters. Users and search engines will appreciate your brevity.

Your title tags should also make sense and be easy to read. Think about what goes through your mind as you quickly skim through Google search results.

Users are trying to find what they’re looking for quickly. Most people won’t stop to re-examine a result that’s hard to read or makes no sense—and they shouldn’t have to. To encourage more user visits, keep your title tags clear and concise.

Use Keywords (Without Keyword Stuffing)

As we mentioned, title tags are essential to boosting your website’s SEO. That’s why using keywords in your title tags is a good idea. However, avoid keyword stuffing, as search engines (and users) tend to dislike this type of content.

Create Compelling and Interesting Titles

You want to give people a reason to click on your link and learn more about what you’re offering, so your title tags should be compelling and exciting. Who wants to click on a link that looks boring? Not many people.

With engaging titles, you increase your chances of getting more people to visit your website from Google SERPs.

How Title Tags Impact SEO

Google and other search engines use title tags as a main factor in determining webpage ranking on SERPs. In addition to meta descriptions, title tags help Google decide how relevant your webpage is to a user’s search.

Google takes SEO seriously. Its goal is to deliver a great user experience and show relevant results to searchers.

If someone is looking for local roofers, you need Google to show users your website. Otherwise, you could lose out on a lot of leads to competitors who are ranking higher on Google.

High-quality pages with well-optimized meta descriptions and title tags are more likely to rank higher on Google SERPs.

Optimize Your Roofing Website with Title Tags

Building the perfect marketing strategy is about more than mastering title tags. The Roofer Marketers team is here to help roofers looking to elevate their online presence and attract more customers.

Schedule a call today with Roofer Marketers to get started.

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