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Roofing Success Podcast

177: Elevate, Evolve, Excel: The Power of Relationships in Roofing with Ashley Smith

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About this Episode

Ashley Smith is the proud owner of Always Forward Roofing, a testament to her unwavering dedication to helping others and her entrepreneurial spirit. With a life philosophy of “see a need and fill it,” she has consistently strived to make a positive impact on the lives of those around her.

Ashley’s journey as a business owner began at a remarkably young age when, at 12, she started making and selling jewelry, marking the start of her entrepreneurial journey. Her enthusiasm for exploring alternative income avenues rather than conforming to the traditional 9-5 work structure has been a defining characteristic of her life.

Ashley’s entry into the roofing industry was serendipitous, as it happened when she was exploring career options entirely unrelated to roofing. A chance invitation led her to climb her first roof and perform her initial inspection, and she instantly fell in love with the industry. Her passion for being outdoors and her aversion to a sedentary lifestyle perfectly aligned with the roofing profession, making it an ideal fit.

As Ashley continued her journey in the roofing sector, she identified a critical need in her area. She observed that the “standard” installation practices needed improvement and that homeowners lacked information about roofing materials and installation practices. It was then that she made it her mission to elevate industry standards and educate consumers, empowering them to make informed decisions about their roofing needs.

Ashley firmly believes in the power of collaboration and thrives on building strong business relationships with like-minded industry partners who share her commitment to excellence and customer satisfaction.

Outside of her professional life, Ashley is a loving wife to Andy, her high school sweetheart and soulmate, who is an architectural photographer. Together, they share the joy of parenting five wonderful children, ranging in age from 1 to 13. Ashley’s dedication to her family, her passion for her work, and her commitment to improving the roofing industry define her as a remarkable entrepreneur and a compassionate individual.

On this episode, we talk about the power of relationships in roofing. 




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