Leave your competitors in the dust.
We Know the Roofing Industry. And We're SEO Experts. It's a Lethal Combination.
If you want your business to survive well into the future, your roofing SEO strategy should be one of your top priorities. More potential customers than ever will head over to a well known search engine by the name of Google (ever heard of it?) and search for roofing companies in your area before they make the decision to pick up the phone and call for help.
That's why it's more important than ever that you are listed at the top of search results when homeowners sit down at their computers to do their research on local roofing companies. Here is everything we do when we lay out an entire SEO campaign for a roofing client:
SEO or Search Engine Optimization is the process of increasing the quality and quantity of your website traffic through organic search results.
Search engines like Google, Bing, and Yahoo have search results for given keywords that users type in. Websites are then ranked based on what the search engine considers most relevant to users.
This is why it's so valuable to be ranked at the top of the 1st page of Google for roofing search queries like "roofing companies", etc.
The ROI on an long term SEO campaign for roofers can be outstanding. With such a high value service that you're selling, putting thousands of dollars into SEO per month can easily be recouped by doing 1 or 2 extra jobs per month.
When SEO reaches it's maximum effect, you should be getting 10-20x leads and jobs per month compared to what you were doing before the SEO strategy was put into place.
We typically like to see a return on investment within the first 4-6 months. From there, it's all money back in your company's pocket.
Knowing how to do search engine optimization is one thing, but you also need to be able to measure the success of your roofing SEO campaign. We use KPIs or Key Performance Indicators to determine the effectiveness of the work that is being done. Your KPIs for your roofing business should align with your business goals, budget, and timeline of what is expected.
KPIs give us an idea of what's working and what isn't with your SEO campaign. This allows us to make adjustments month over month so we can make sure we get your strategy on the right page. Here are some of the things we measure and report on:
Make your roofing business the authority in your area online with our Expert Local SEO campaigns
When it comes to a roofing company like yours that serves customers within a local radius, you want to optimize your campaign around the areas you serve. If you serve the city you're in and the surrounding 25 mile radius, we need to focus on ranking you in Google's local search results for that area.
This is why it's so important rank in Google Maps. More search users click one of the top 3 ranking businesses in the Google Maps than the organic results beneath. Our strategy revolves around getting you to #1 in Google Maps for terms like "roofing company + your city".
A large part of SEO is based on your on-site optimization. Your website needs to have the right content to accurately get your message across to not only users, but for the search engines as well. Google needs to understand what your roofing website is about and if it will best serve as an answer to what searchers are looking for in their results. Here are some of the things we do to properly optimize a site's on-page SEO:
The second answer to the SEO equation is off-page work. Google's #1 ranking factor is incoming links to your website. Links from other websites are a trust factor to Google and having a wide variety of links from relevant and powerful sources around the web can make or break your SEO campaign.
Having a roofing SEO campaign done the right way can increase traffic and fuel growth of your roofing business, all from the internet! It can help make sure your brand is front and center in your local area and give off the trust that you need to encourage customers to contact you. Better rankings = more traffic = more customers for you.
A strategic SEO campaign takes time and patience, but the end result is always worth it. Roofer Marketers not only has has expert SEOs working on your campaigns, but we know the roofing industry inside and out. Wouldn't you want someone that knows how your competitors work to handle your search engine optimization needs?
Contact us today to get a Free Audit and Strategy Session. We'll provide you a blueprint of how we can use our system to take down your competitors.