The Ultimate Roofing SEO Strategy Guide

local seo for roofing company

Learn How a Proper SEO Blueprint Can Take Your Roofing Company to the Next Level.

  • Get top rankings in Google Maps & search results
  • Get more website traffic and more leads than ever before
  • Leave your competitors in the dust
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    Make your business the authority in your local area

Why can you trust our advice? We Know the Roofing Industry. And We've been doing SEO for 10 years. It's a Lethal Combination. Let's get started.

If you want your business to survive well into the future, your roofing SEO strategy should be one of your top priorities. More potential customers than ever will head over to a well known search engine by the name of Google (ever heard of it?) and search for roofing companies in your area before they make the decision to pick up the phone and call for help. 

That's why it's more important than ever that you are listed at the top of search results when homeowners sit down at their computers to do their research on local roofing companies. Here is everything we do when we lay out an entire SEO campaign for a roofing client:


What is SEO?

SEO or Search Engine Optimization is the process of increasing the quality and quantity of your website traffic through organic search results.

Search engines like Google, Bing, and Yahoo have search results for given roofing keywords that users type in. Websites are then ranked based on what the search engine considers most relevant to users.

This is why it's so valuable to be ranked at the top of the 1st page of Google for roofing search queries like "roofing companies", etc.

seo campaign for roofers that increases rankings

How Exactly Can SEO Help a Roofing Business?

  • SEO can help you be competitive online for buyer search terms. Using relevant and strategically researched keywords across your website can help you rank higher in search engine results pages (SERP) for search queries like "best roofing contractors" and "roofers near me". This will make users more likely to click on your website listing and see what your company is all about, resulting in far more leads over time.
  • SEO not only helps with search rankings, but forces you to take a hard look at your website's content, the services you offer on the site, and will help you create a better user experience for website visitors AND search engines.
  • 4 in 5 consumers use search engines to find local information, which makes it all the more important for you invest in SEO for your roofing business. Being listed at the top of search results not only makes you more visible, but also makes you seem more trustworthy from a searcher's perspective.

How Long Does SEO Take to Get Good Results?

  • SEO is not an overnight game -- it will often take 3 months to even start to show improvements depending on the competition. Between the 6-12 month mark, after all of the initial work is completed, you should start to see incredible results that will stick around. Search engines need time to understand the changes you're making as well as time to crawl new links you've built and content you've written.
  • A longer campaign will typically yield better results. Sometimes business owners can get impatient, but it's important to remember that you're in this for the long haul. This is why we use SEO as only one part of our online marketing system. Other methods like PPC can start to show results almost immediately while we wait for the SEO campaign to pick up steam.
  • Between the 6-9 month mark, when the roofing SEO campaign has really done its job, you'll start to see results flatline. This is normal since you're going to hit a point where you cannot increase traffic any further. This is when it becomes more important than ever to monitor your competitors, and keep your strategy moving so you can maintain the results you've achieved.

What Kind of Return on Investment Should Your Roofing Company Expect from SEO?

The ROI on an long term SEO campaign for roofers can be outstanding. With such a high value service that you're selling, putting thousands of dollars into SEO per month can easily be recouped by doing 1 or 2 extra jobs per month. 

When SEO reaches it's maximum effect, you should be getting 10-20x leads and jobs per month compared to what you were doing before the SEO strategy was put into place. 

We typically like to see a return on investment within the first 4-6 months. From there, it's all money back in your company's pocket.

What's the ROI for roofing search engine optimization

How to Measure Success from Your Campaign

Knowing how to do search engine optimization is one thing, but you also need to be able to measure the success of your roofing SEO campaign. We use KPIs or Key Performance Indicators to determine the effectiveness of the work that is being done. Your KPIs for your roofing business should align with your business goals, budget, and timeline of what is expected.

KPIs give us an idea of what's working and what isn't with your SEO campaign. This allows us to make adjustments month over month so we can make sure we get your strategy on the right page. Here are some of the things we measure and report on:

  • Organic Search Rankings - change over time in rankings for given keywords
  • Organic Traffic - how much traffic is coming from users clicking on your site from the SERPs
  • New Leads - how many people are either contacting you via phone or by submitting a contact form on your website requesting more information about your services
  • Time on Site/Bounce Rate - Allows us to see if visitors are engaging with your content and clicking deeper on your site or leaving immediately. This is important!

Don't Be Invisible.

Make your roofing business the authority in your area online with our Expert Local SEO campaigns

become visible

Why Focusing on Local SEO and Google Maps is the Best Strategy

When it comes to a roofing company like yours that serves customers within a local radius, you want to optimize your campaign around the areas you serve. If you serve the city you're in and the surrounding 25 mile radius, we need to focus on ranking you in Google's local search results for that area.

This is why it's so important rank in Google Maps. More search users click one of the top 3 ranking businesses in the Google Maps than the organic results beneath. Our strategy revolves around getting you to #1 in Google Maps for terms like "roofing company + your city". 

3 pack local seo maps

Being ranked in the 3 pack of Google Maps for your local roofing keywords is the most effective way to get new leads


A Guide to On-Page SEO Optimization for Roofers

A large part of SEO is based on your on-site optimization. Your website needs to have the right content to accurately get your message across to not only users, but for the search engines as well. Google needs to understand what your roofing website is about and if it will best serve as an answer to what searchers are looking for in their results. Here are some of the things we do to properly optimize a site's on-page SEO:

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    Keyword Research - Selecting keywords that your website visitors will see as relevant to the content they're searching for is the first step. We need to go through and figure out which keywords are appropriate and match to the services you provide, as well as the geographic modifiers that should be added. Do you do residential or commercial roofing? Do you do roof repairs or roof replacement? These are all keyword topics to take into consideration.
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    Website Structuring - Making sure your website provides a UX that works for both users and search engines is a bigger issue to think about than ever these days. Especially on mobile phones, visitors need to easily access the pages they want to with very few clicks. You want your content to be structured by relevant topics to encourage search engines to understand what your site is all about. This can be done by internally linking from one page to another on a similar topic.
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    Write Relevant Content - Content needs to be prepared ahead of time. A list of page topics needs to be generated and then custom content needs to be relevant and engaging to keep users on the page. We also need to keep in mind the end goal of the visitors on our site. We want them to contact your business, so there needs to be plenty of call to actions placed appropriately throughout the content.
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    Optimize Page Content - One of the biggest facets of on-page SEO is getting the technical markups correct. Headers should be placed appropriately in the content and include your main keywords as well as variations of your keywords in them. Images should have proper alt tags, and content should flow naturally. The 3 biggest parts of each page are the meta title, meta description, and URL. These need to all be optimized properly for your main keywords without being spammy.
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    Optimize for Mobile Devices - More than half of all traffic these days comes from mobile phones. You need to make sure your website is easy to use on a mobile device - including their ability to submit a contact form or tap to quickly call your business.

How to Do Off-Page SEO for Your Roofing Company

The second answer to the SEO equation is off-page work. Google's #1 ranking factor is incoming links to your website. Links from other websites are a trust factor to Google and having a wide variety of links from relevant and powerful sources around the web can make or break your SEO campaign.

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    Link Building - Obtaining backlinks from relevant websites either in your geographical area or on the topic of roofing can increase your chances of moving up the search engine results for your main keywords. This takes time and expertise to get right, but is one of the largest factors in seeing large SERP movements.
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    Citation Building & Social Media - Reverse engineering your competitors to see all of the directories they are listed in is a good way to start any off-page campaign. Your roofing business needs to be listed in large, high traffic directories like Yelp and BBB. Having all of your social media profiles such as Facebook and Twitter filled with information and active can also indicate to search engines that your brand is prominent across the web.
  • 3
    Remove Spam - Having an SEO expert manage your campaign is helpful so they know what is going on at all times with your link building efforts. There is a difference between a high quality link and a spam link. Poor quality links that come to your site can hurt your SEO presence. These need to be removed properly at the end of the day.

SEO for Roofing Contractors: The Best Way to Make Your Business Visible Online

Having a roofing SEO campaign done the right way can increase traffic and fuel growth of your roofing business, all from the internet! It can help make sure your brand is front and center in your local area and give off the trust that you need to encourage customers to contact you. Better rankings = more traffic = more customers for you.

A strategic SEO campaign takes time and patience, but the end result is always worth it. Roofer Marketers not only has has expert SEOs working on your campaigns, but we know the roofing industry inside and out. Wouldn't you want someone that knows how your competitors work to handle your search engine optimization needs?

Contact us today to get a Free Audit and Strategy Session. We'll provide you a blueprint of how we can use our system to take down your competitors.