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The Roofer Marketers Blog

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White and blue orb and line framework symbolizing a video strategy
Social Media

Social Media Video Marketing Framework

Social media started out as a popular medium for text-based content and eventually evolved into sharing photos. Today, videos are king! Thanks to apps like TikTok, YouTube, and Facebook, videos are very popular on social media. Videos posted on social media sites are shared 12 times more than text and

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Retargeting magnifying glass
Paid Ads

The Secret to Retargeting Roofing Ads

You’ve only got one chance to land customers and close deals, right? Not necessarily! Typically, customers need to see your brand at least seven times before making a purchasing decision. So, how do you handle a prospect visiting your website without converting? That’s where retargeting ads come into play. In

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A question mark over a website url in a search bar
SEO

Everything You Need to Know About Website URLs

URLs are just meaningless, random words at the top of your web browser, right? WRONG! Say goodbye to the days of overlooking URLs. Website URLs are actually a helpful tool that can boost your roofing website’s visibility.  Most people find websites through search engines like Google. As a website owner,

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Magnifying glass over the Microsoft Bing logo on a laptop
Paid Ads

Bing Ads: The Secret PPC Tool for Roofers

Pay-per-click advertising on social media and search engines should be part of your roofing marketing strategy. In today’s world, many consumers look for products and services on the internet. According to research, 47% of purchases worldwide are made online. While Google is the dominant search engine available today, it isn’t

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3D red pinpoint illustration, representing a location pin icon on a map for LRP SEO
SEO

How Roofers Can Use LRP SEO to Their Advantage

Are you struggling to stand out in your local market? Maybe you’re having a hard time getting users to visit your roofing website. Here’s the unfortunate truth of today’s online landscape: Simply having a website isn’t enough anymore. To succeed in today’s market, you must optimize your website for search

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Blue chain links made out of digital code
SEO

The Do’s and Don’ts of Backlinking

As you delve deeper into the world of search engine optimization (SEO), you’ll discover more terms and factors that Google uses to rank webpages. Backlinking is one of those SEO terms that you should learn. Backlinks almost sound like a cyber term from a movie like The Matrix. Honestly, a

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A piece of paper that reads Title Tags with a calculator and pen
SEO

Title Tags: What They Are and How to Leverage Them for SEO

Your roofing website should establish your business’s credibility, generate leads, and increase brand awareness. But how can you do that if no one can find your website? That’s where search engine optimization, or SEO, comes in handy. Most people use Google to find information these days, and you need your roofing business

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A roofer using TikTok on their phone
Social Media

10 TikTok Video Ideas for Roofers

TikTok. No, we aren’t talking about clocks or telling you time is running out. We’re talking about the popular social media site used to share short videos. With more than 1 billion active monthly users, TikTok is extremely relevant in the social media marketing space. Creating a TikTok account could help boost your

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the homepage of a website on a desktop, laptop, tablet, and phone
Websites

8 Parts of a Website Homepage

Your roofing website’s homepage is like your virtual storefront. It’s how you can make a great first impression on prospective customers. According to research, your business only has about 7 seconds to make a first impression on prospects. Your roofing website has even less time to make a good impression.

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hashtags on a shiplap board
Social Media

Everything You Need to Know About Roofing Hashtags

You don’t have to be a social media guru to know about #hashtags. By now, you’ve seen people use the symbol to tag posts on Facebook, Instagram, and other social media sites. So, why do hashtags matter, and what do they have to do with your roofing company? In this

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Free estimates sticky note
Websites

The Secrets to a Killer Free Roofing Estimate Page

It’s standard practice for homeowners to seek several roofing estimates from multiple contractors. So, how do you make your free roofing estimate stand out from the others? One way to rise above your competitors is to offer a seamless user experience for prospects. When a potential customer searches for roofers

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A website tab for Facebook lead ads so roofers can get more roofing leads
Lead Management

How to Get Roofing Leads on Facebook

Lead generation. We know that might be a trigger phrase for some of you. Trust us, we get it. You’re not alone in feeling this way. According to CSO Insights, 68% of businesses struggle with lead generation. But we’re here to help! Hopefully, after you finish reading this blog post,

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