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Email is dominant in today’s world. According to a 2024 survey, 88% of people use their email daily. As a business owner, having a solid email address is essential. Hopefully, you’re not still using your first email address to operate your business. Clients aren’t likely going to trust emails coming
Research has shown that consumers need to interact with brands at least seven times before making a purchase decision. So, how do you supplement your marketing efforts? For example, door-to-door roofing sales is a great marketing strategy, but it shouldn’t be your only lead generation tool. The truth is, there
Social media started out as a popular medium for text-based content and eventually evolved into sharing photos. Today, videos are king! Thanks to apps like TikTok, YouTube, and Facebook, videos are very popular on social media. Videos posted on social media sites are shared 12 times more than text and
You’ve only got one chance to land customers and close deals, right? Not necessarily! Typically, customers need to see your brand at least seven times before making a purchasing decision. So, how do you handle a prospect visiting your website without converting? That’s where retargeting ads come into play. In
URLs are just meaningless, random words at the top of your web browser, right? WRONG! Say goodbye to the days of overlooking URLs. Website URLs are actually a helpful tool that can boost your roofing website’s visibility. Most people find websites through search engines like Google. As a website owner,
Pay-per-click advertising on social media and search engines should be part of your roofing marketing strategy. In today’s world, many consumers look for products and services on the internet. According to research, 47% of purchases worldwide are made online. While Google is the dominant search engine available today, it isn’t
Are you struggling to stand out in your local market? Maybe you’re having a hard time getting users to visit your roofing website. Here’s the unfortunate truth of today’s online landscape: Simply having a website isn’t enough anymore. To succeed in today’s market, you must optimize your website for search
As you delve deeper into the world of search engine optimization (SEO), you’ll discover more terms and factors that Google uses to rank webpages. Backlinking is one of those SEO terms that you should learn. Backlinks almost sound like a cyber term from a movie like The Matrix. Honestly, a
Your roofing website should establish your business’s credibility, generate leads, and increase brand awareness. But how can you do that if no one can find your website? That’s where search engine optimization, or SEO, comes in handy. Most people use Google to find information these days, and you need your roofing business
TikTok. No, we aren’t talking about clocks or telling you time is running out. We’re talking about the popular social media site used to share short videos. With more than 1 billion active monthly users, TikTok is extremely relevant in the social media marketing space. Creating a TikTok account could help boost your
Your roofing website’s homepage is like your virtual storefront. It’s how you can make a great first impression on prospective customers. According to research, your business only has about 7 seconds to make a first impression on prospects. Your roofing website has even less time to make a good impression.
You don’t have to be a social media guru to know about #hashtags. By now, you’ve seen people use the symbol to tag posts on Facebook, Instagram, and other social media sites. So, why do hashtags matter, and what do they have to do with your roofing company? In this
