TikTok. No, we aren’t talking about clocks or telling you time is running out. We’re talking about the popular social media site used to share short videos.
With more than 1 billion active monthly users, TikTok is extremely relevant in the social media marketing space. Creating a TikTok account could help boost your social media marketing efforts and improve brand awareness.
We’ve generated some great video ideas for roofers and rounded up some helpful TikTok tips. Let’s dive in.
10 TikTok Video Ideas for Roofers
Including visual elements in your marketing strategy is crucial. Nowadays, people’s attention spans are short.
Research has found that you only have about 3 seconds to grab someone’s attention before they decide to scroll past your video. That’s why it’s essential to make engaging content on your social media platforms.
Here are 10 video ideas you can use to start creating content on TikTok.
1. Which House?
Post a video slideshow of houses with different roof types or other exterior differences and ask viewers to comment which house they’d rather live in.
2. Job Timelapse
There’s something satisfying about watching a 10-hour day completed in 30 seconds. You don’t have to do much extra work to make timelapse videos! Simply set up your camera and film your crew completing the job.
3. Before and After Roofs
People love a good transformation. Showcase your roofing expertise by sharing before and after roofing photos of recent jobs you’ve completed.
4. Different Types of Roofs
Educate viewers about different types of roofs and the pros/cons of each. You can use TikTok’s greenscreen feature to film the video. This effect lets you show the types of roofs in the background as you talk about them.
5. All About Roof Shingles
Post a video talking about roof shingles. The average person is not a roof shingle expert like yourself. Include interesting facts about shingles and show examples of popular shingle types.
6. Day in the Life of a Roofer
Day-in-the-life videos are a popular vlog format that many content creators use on TikTok. The idea is to take the viewer along with you on an average workday. You can film everything you do and add a voiceover in editing.
7. Respond to Comments with Videos
TikTok allows creators to respond to comments with videos. This interaction is a great way to engage viewers and generate even more video ideas. If you see comments on your videos, consider responding to them with a video.
8. Current Roofing Trends
Make a video discussing the latest roof trends. What color roofs are you installing the most right now? Have you seen an uptick in skylight installation? Talk about what customers are currently choosing for their roofs.
9. Participate in Trending Videos
Oftentimes on TikTok, a few viral videos will dominate the app’s algorithm, and a trend is born. If you see a popular trend going around on TikTok, consider joining in to increase engagement on your page.
Choose which trends you participate in carefully—don’t participate in trends that are inappropriate or unprofessional.
10. Stitch or Duet Other Creators’ Videos
TikTok allows creators to “stitch” or “duet” videos. Stitching the video allows you to play a portion of another creator’s video at the start of your video. Duetting a video lets you split the screen and show your video on one side and the other creator’s video on the other side.
TikTok Tips
As with any new app, there is a slight learning curve as you navigate the platform for the first time. Here are some tips to help you launch your roofing TikTok page.
Use Effects
TikTok offers a variety of effects and filters that can improve the quality of your videos. From the green screen effect to the slideshow effect, using these tools can help you make high-quality videos.
Video Lengths
TikTok videos range from 15 seconds to 10 minutes long. If you want to post longer videos, post multiple videos as part of a series.
Use Trending Sounds
On TikTok, you can use music or “sounds” from other creators for your videos. Check out which sounds are trending and consider adding them to your video to boost visibility.
Take Your Marketing Efforts to the Next Level
From content creation to lead generation, marketing your roofing business is a full-time job. The Roofer Marketers team has been helping roofers take control of their marketing efforts for years.
Our team can help roofers improve their websites, take advantage of SEO, and understand PPC advertising. Schedule a call with the Roofer Marketers team to learn more!
