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Everything You Need to Know About Roofing Hashtags

hashtags on a shiplap board

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You don’t have to be a social media guru to know about #hashtags. By now, you’ve seen people use the symbol to tag posts on Facebook, Instagram, and other social media sites.

So, why do hashtags matter, and what do they have to do with your roofing company? In this blog post, we’ll dive into everything you need to know about roofing hashtags and how to use them in your social media strategy. 

Let’s jump in!

What Is a #Hashtag?

On social media, posters use the pound symbol (#) to group similar topics together. Hashtags help users find information about certain topics and tag these posts together. Hashtags can be a single keyword, phrase, or specific acronym used in events or contests.

Since the dawn of social media, there have been hashtags. Well, not really. But hashtags are so ingrained into today’s social media use that it feels like they’ve been around forever.

Hashtags were first introduced in August of 2007 on X (formerly Twitter) when a user decided the platform needed a better way to organize tweets. Other users quickly adopted the iconic hashtag symbol.

Eventually, the social media site built hashtags into its platform, and hashtags have been around ever since. Today, most popular social media sites, such as Instagram, Facebook, and TikTok, also use hashtags.

One of the first hashtags was #SanDiegoFire, which was used to categorize tweets about a fire in San Diego. But what do hashtags have to do with roofing? Let’s find out.

How to Use Roofing Hashtags

Hashtags are useful tools to help your audience discover your content. Additionally, using targeted keywords in hashtags can help improve your visibility in search results. Here are a few hashtag tips for roofers.

Make Hashtags Readable

Hashtags aren’t caps-sensitive; however, you can capitalize the start of each word to improve readability. For example, which of the following hashtags is easier to read?


The second one is easier to read for most people at a glance. You don’t want a hashtag that looks like #Supercalifragilisticexpialidocious.

Roofing Hashtag Ideas

Here are a few ways you can use roofing hashtags on your social media accounts:

  • Hold contests (#YourRoofingCompanyContestWinner2024)
  • Highlight sales (#BlackFridaySale)
  • Promote your brand (#YourRoofingCompany)

Use Trending Hashtags

If you want to boost engagement on your posts, research trending hashtags and see if any are relevant to your business. #Roofing isn’t typically a trending topic on social media, but you never know!

It’s important to keep an eye on trending conversations so you can hop in when relevant.

Roofing Hashtags on Instagram and TikTok

Hashtags are a great way to find content on social media. People looking for posts about roofing can search “#roofing” on Instagram or TikTok to populate relevant posts using that tag.

At the time of this blog post’s publication, more than 2.6 million posts use the roofing hashtag on Instagram and more than 370K on TikTok. That’s a pretty competitive hashtag.

Plus, since roofing is heavily dependent on location, using such a generic hashtag may not help customers in your area find you.

You can use multiple hashtags in your posts, but avoid spamming posts with several hashtags. Instead, try tagging your posts with broad and local hashtags. For example, you can use a generic tag like #roofing and a regional hashtag like #BocaRaton.

#roofing hashtag instagram
#roofing hashtag on TikTok

What Are the Most Popular Roofing Hashtags?

According to best-hashtags.com, these are the top 10 roofing hashtags:

  1. #Roofing
  2. #Roof
  3. #Construction
  4. #RoofingContractor
  5. #Roofer
  6. #RoofingCompany
  7. #Roofers
  8. #RoofingLife
  9. #Contractor
  10. #HomeImprovement

Here are a few of the second-most liked Instagram hashtags that users put with the #roofing tag:

  • #Builder
  • #RoofInstallation
  • #HomeRenovation
  • #GeneralContractor
  • #MetalRoof

Marketing Your Roofing Business on Social Media

Advertising your roofing business on social media can help you increase brand awareness and score new leads. Hashtags are a crucial part of your roofing business’s social media presence.

You don’t need to be an expert to start posting on social media and build up your pages, but marketing your business is a full-time job. The Roofer Marketers team is experienced in helping roofers streamline their marketing efforts.

For roofers looking to boost their digital marketing, schedule a call with Roofer Marketers today!

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