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The Roofer Marketers Blog

Recent Posts

Roofers on a roof with a google ads logo
Paid Ads

Beginner’s Guide: How to Use Google Ads for Roofers

Ads are an essential part of your roofing marketing strategy. In this post, we’ll focus exclusively on how to use Google Ads as a roofer. Google Ads serve as a powerful tool for roofers to expand their reach and effectively connect with more prospective customers. Google dominates the search engine

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Reviews on Google My Business
Uncategorized

Why Roofing Reviews Matter (and How to Get More)

Google Reviews are a trustworthy resource for consumers. Google doesn’t allow anonymous reviews, which decreases the odds of fake reviews. Additionally, it’s difficult for businesses to remove reviews without a valid reason. Since most reviews are likely legitimate, this increases people’s trust. When most people search for a new roofing

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Examples of different fonts pulled from magazines and newspapers
Uncategorized

Trendy Fonts to Use in Roofing Logos

Logos are a huge part of establishing your brand. A great logo lays the foundation for your brand identity. Choosing the right font is a crucial part of building your logo. In this post, we’ll go over why your brand matters, different types of fonts and trendy fonts, and how

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A before and after picture of a rustry metal roof versus a new metal roof
Websites

4 Reasons to Have Roofing Before and After Pictures on Your Site

Everyone loves a good transformation story—they’re inspiring. This even applies to new roofs. You can tell powerful transformation stories on your website through roofing before and after pictures. Before and after roofing pictures help people visualize what’s possible for their homes. Posting roofing before and after photos on your roofing

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Facebook ads on a phone
Paid Ads

Roofing Facebook Ads: The Essential Guide

Building a marketing strategy for your roofing business takes time, research, and patience. Facebook ads are a great way to start your advertising journey. When you use Facebook roofing ads, you showcase your business to people who will need your services at some point. While they may not need a

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Paid Ads

150+ Roofing Keywords for SEO & PPC

When it comes to being successful with generating leads online, you need to know what people are actually searching on Google and other search engines for first. Doing proper keyword research can help anyone get significantly more traffic and ultimately more sales. There’s plenty of keywords for roofing SEO & PPC campaigns

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Giant human walking up stairs
Uncategorized

7 Ways to Get 10-30 More Roofing Leads Every Week

The #1 challenge for any roofing business is being able to generate qualified roofing leads on a consistent basis. Once you have a system that works however, the possibilities for growth are endless. These days, businesses in the roofing field also find it difficult to recruit skilled labor. That being said, this will only be a

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The Google Business Profile logo on a laptop keyboard
Google Business Profile

How to Optimize Roofers’ Google Business Profile Listing

Without a business listing on Google, your roofing company may as well not exist. We know that sounds a bit extreme. But most people these days search for roofing companies on Google. If people search for a roofing company and your company doesn’t show up, how are people supposed to

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