Logos are a huge part of establishing your brand. A great logo lays the foundation for your brand identity. Choosing the right font is a crucial part of building your logo.
In this post, we’ll go over why your brand matters, different types of fonts and trendy fonts, and how to choose the right font for your roofing logo.
Why Branding Matters
Your brand establishes an identity for your business. Branding your roofing business helps customers remember you, boosts your marketing efforts, and shows what your business is all about.
Your roofing brand ultimately communicates your mission and values. Creative elements, like trendy fonts and a great logo, help tell your story.
Types of Fonts
You’ve probably never paid attention to fonts before. While fonts may seem pretty inconsequential, they do have an impact on your brand. For example, check out this hilarious SNL sketch about the font Papyrus.
As Ryan Gosling’s character points out in the skit, people often associate fonts with different messages. The Papyrus font from the Avatar movies made Gosling’s character think about off-brand teas, Shakira, and hookah bars.
Ensure you’re sending the intended message about your roofing business by choosing the right font—and it’s probably best to avoid Papyrus.
As you start this journey, you’ll find yourself paying attention to fonts around you. Maybe you like the font used in the Lowes or Burger King logos. Take notes on what you like and dislike about different logos. You can use this information to choose a font you love.
To give you more context, let’s review different types of fonts.
Serif vs. Sans Serif Fonts
There are serif and sans serif fonts, the latter meaning without serifs. Serifs are the small lines on a letter’s upper or lower strokes. For example, Times New Roman is a serif font, while Arial is sans serif.
Here are some examples of logos that use serif fonts:
Here are some examples of logos that use sans-serif fonts:
Handwritten and Cursive Fonts
Handwritten fonts are meant to mimic handwriting and are usually in cursive.
Examples of handwritten fonts:
Top Trendy Font Examples
It can be overwhelming to find the right font for your roofing logo. That’s why we’ve rounded up the top trendy fonts for you to study. We’ve included where you can find each font in our list.
While some fonts are free for personal use, you may need to purchase fonts for commercial purposes.
As the name implies, TA Modern Times has a modern design with a minimalistic style.
This serif font has a vintage and classic appeal.
This bold font choice has an unconventional look.
This serif font combines cursive and print writing in its design.
Breadley Sans is similar to a serif font without the serifs themselves. This font looks like something you might find in a newspaper.
This sans-serif font has a retro 1950s vibe to it. It incorporates cursive writing into parts of the design.
This sans-serif font gives you variety—the all-caps version is much thicker than the lowercase design.
Altivo looks retro and is an easy-to-read font for larger text.
Acre is a versatile sans-serif font with a modern design.
This font has cyberpunk elements in it, similar to the design of “Tron.” The design understates the design of some letters. For example, the middle line in the capital A is absent.
Some letters in the Plecnik font have small serifs, while most don’t have any serifs.
Like Aquire, Bartkey has a unique and futuristic look with splits in some letters.
Boost Your Roofing Business with Great Branding
The best fonts for logos are simple, easy to read, and stand out. Ultimately, it’s up to you which trendy font you think is best for your roofing logo. While it should be a thoughtful choice, don’t overthink which font you choose.
Building a brand for your roofing business is crucial to your success. A great brand leaves a memorable impact on customers, improves your marketing, and clearly communicates your business’s core message.
If you need help establishing your roofing brand through a professional website, contact Roofer Marketers today!