Episode 150: 2023 Roofing Industry Benchmark – Where Does Your Business Stand? with Kaili Smith

In this episode of the Roofing Success Podcast, we unlock the vault and share insider strategies from one of the industry’s most innovative leaders. Our guest Jon Broce, the COO of MHI Roofing, reveals his proven playbook for mastering the customer journey from awareness to advocacy. 

Throughout the conversation, Mathew provides valuable insights and advice for roofing contractors looking to better serve their customers and navigate the insurance claims process more effectively. He emphasizes the importance of roofing contractors becoming true experts in identifying and documenting hail and wind damage, and communicating effectively with insurance adjusters and homeowners.

Connor discusses the importance of clearly defining roles and responsibilities, improving interdepartmental communication, and establishing vital financial metrics. He explains the difference between cash and accrual accounting, and why understanding your business’s true profitability is crucial for success.