Roofing Facebook Ads: The Essential Guide

Building a marketing strategy for your roofing business takes time, research, and patience. Facebook ads are a great way to start your advertising journey.

When you use Facebook roofing ads, you showcase your business to people who will need your services at some point. While they may not need a new roof yet, you are creating warmer leads for the future.

Here’s a guide to Facebook ads for roofers.

Roofing Facebook Ads: Your Guide to Success

What Are Facebook Ads?

Facebook ads are a great way to advertise your roofing business using the largest social media site. When you use Facebook for roofing ads, you can reach billions of monthly users.

What is the difference between a Facebook ad and a Facebook post? Posting directly on your Facebook page is free, and you don’t have control over who the post reaches. Advertising on Facebook costs money and allows you to target your ads to specific demographics.

Using Facebook Ads Manager can yield a high return on your investment. When you create an ad on Facebook, you can drive traffic and sales to your roofing business. We recommend using both organic Facebook posts and ads in your marketing strategy.

To get started, here are a few key acronyms you should know before creating Facebook roofing ads:

CPC (Cost-per-click)

CPC pricing charges you based on the number of clicks your ad receives.

CPM (Cost-per-mile)

CPM pricing charges you based on the number of impressions your ad receives per 1,000 impressions.

CTR (Click-through rate)

Click-through rate refers to the number of clicks your ad gets divided by the number of times your ad is shown. CTR can be a great metric to track for ad success. A high CTR indicates a successful ad that resonates with your target audience.

Set a budget and a few specific goals before you start advertising on Facebook. It’s not a good idea to jump into Facebook roofing ads without a plan. Your goals will determine which pricing model makes the most sense for your roofing business.

For example, if you’re looking to drive awareness, CPM likely makes the most sense for you. If you want to drive higher engagement, CPC is a better choice.

Benefits of Roofing Facebook Ads

Advertising on Facebook is a cost-effective way to share your content, generate leads, build your brand, land appointments, and increase roofing sales.

Facebook Ad Manager makes it easy to see key performance insights on your ads’ performance. Facebook ads are a great way to engage with your target audience on a platform they already use.

How to Create High-Quality Facebook Roofing Ads

Repurposing your existing content is a great way to start making roofing ads for Facebook. Do you have positive reviews from past customers on Google or Facebook? Use them in your ads!

If you have a blog with thought-leadership posts, pull from that content for your Facebook ads.

You don’t need to be a professional photographer or graphic designer to build a great ad. Use a program like Canva to make visual assets for your ads. Canva offers free templates and has hundreds of stock images you can use.

Additionally, you can find royalty-free photos on sites like iStock, Shutterstock, or Unsplash.

Tracking Results for Facebook Roofing Ads

When you launch your first campaign, it may take some time to see results. While it’s possible to see promising results in just a few days or weeks, it can take a few months.

Analyze the data provided in Facebook Ad Manager to see how your ads are performing. If your ad isn’t performing well, investigate why that may be. Here are a few questions to ask yourself:

• Did you accurately target the ad?
• Was the content engaging?
• Was it unique?
• Did it showcase your value proposition?

Once you’ve pinpointed where it went wrong, it’s time to go back to the drawing board. Not every ad will resonate with your audience. It’s important to remain agile and avoid falling into a static Facebook advertising strategy.