When it comes to being successful with generating leads online, you need to know what people are actually searching on Google and other search engines for first. Doing proper keyword research can help anyone get significantly more traffic and ultimately more sales.

There’s plenty of keywords for roofing SEO & PPC campaigns out there. Many contractors that try to do their online marketing themselves only run Adwords and optimize their site’s for the most common keywords out there. (And unfortunately, many agencies do too…shame on them.)

If you really want to up your game, you need to find more keywords than the average joe. Find things that potential consumers are searching for that are even lower in the sales funnel. 

Who do you think is more likely to be ready to buy now — someone searching for “roofer” or someone searching for “asphalt roof replacement”? I’d say the latter. There’s so many golden nugget keywords that no one thinks of optimizing for or running ads to. That’s where the real money is!

Location Based Roofer Keywords

Some of the most common keywords in the residential & commercial roofing industry revolve around general roofing terms + adding a city locale or state. These are what we’d call “money keywords” in SEO. That being said, they’re going to be the most difficult to rank for with SEO and also be the most expensive more likely than not when bidding on them on PPC platforms like Google Adwords.

Here’s a list of some common location based roofing keywords:

• City + Roofing
• City + Roofers
• City + Roofing Company
• City + Roofing Contractor
• City + Roofing Service
• City + Roof Repair
• City + Roof Replacement
• City + Commercial Roofers

You can also use these same keywords in any order and add stop words such as “Roofers in City”. 

Remember, if you target different service keywords for SEO, you want to make sure to create a page about each service. So if you’re targeting commercial roofing, you want to create an entire service page that’s about commercial roofing.

Over 150 Keywords for Roofing Campaigns We Use

Below is just a portion of the giant list of keywords that we use in our SEO & PPC campaigns that generate insane amounts of leads:

Now that’s a lot of keywords! Group these into the proper ad groups and you’ll be off to the races in no time.

Or you can learn more here about our lead programs where we do all of the research, SEO, and advertising for you (AND you don’t even pay until it works!) 

Remember, don’t burn your budget on the same old boring keywords that everyone else is going after. Be different and make more money!