When it comes to being successful with generating leads online, you need to know what people are actually searching on Google and other search engines for first. Doing proper keyword research can help anyone get significantly more traffic and ultimately more sales.
There’s plenty of keywords for roofing SEO & PPC campaigns out there. Many contractors that try to do their online marketing themselves only run Adwords and optimize their site’s for the most common keywords out there. (And unfortunately, many agencies do too…shame on them.)
If you really want to up your game, you need to find more keywords than the average joe. Find things that potential consumers are searching for that are even lower in the sales funnel.
Who do you think is more likely to be ready to buy now — someone searching for “roofer” or someone searching for “asphalt roof replacement”? I’d say the latter. There’s so many golden nugget keywords that no one thinks of optimizing for or running ads to. That’s where the real money is!
Location Based Roofer Keywords
Some of the most common keywords in the residential & commercial roofing industry revolve around general roofing terms + adding a city locale or state. These are what we’d call “money keywords” in SEO. That being said, they’re going to be the most difficult to rank for with SEO and also be the most expensive more likely than not when bidding on them on PPC platforms like Google Adwords.
Here’s a list of some common location based roofing keywords:
- City + Roofing
- City + Roofers
- City + Roofing Company
- City + Roofing Contractor
- City + Roofing Service
- City + Roof Repair
- City + Roof Replacement
- City + Commercial Roofers
You can also use these same keywords in any order and add stop words such as “Roofers in City”.
Remember, if you target different service keywords for SEO, you want to make sure to create a page about each service. So if you’re targeting commercial roofing, you want to create an entire service page that’s about commercial roofing.
Over 150 Keywords for Roofing Campaigns We Use
Below is just a portion of the giant list of keywords that we use in our SEO & PPC campaigns that generate insane amounts of leads:
asphalt flat roof repair |
asphalt roof repair |
asphalt roof replacement |
asphalt roofing contractors |
asphalt shingle repair |
asphalt shingle roof leak repair |
asphalt shingle roof repair |
best commercial roofing companies |
best flat roof repair |
best roof repair |
best roofers |
best roofing companies |
best roofing contractor |
best roofing contractors |
bitumen flat roof repair |
bitumen roof repair |
built up roof repair |
cedar roof company |
cedar roofing company |
cedar shake roof repair |
certified roofers |
certified roofing company |
commercial roof contractors |
commercial roof replacement |
commercial roofing companies |
commercial roofing contractor |
contractors roof service |
contractors roof |
contractors roofing company |
copper roofing company |
emergency roof repair service |
emergency roof repairs |
emergency roofing company |
emergency roofing repair |
emergency roofing repairs |
er roofing company |
estimate for roof replacement |
family owned roofing company |
fiberglass roofing company |
flat roof estimate |
flat roof repair companies |
flat roof replacement estimate |
flat roofing companies |
flat roofing company |
flat roofing replacement |
free estimate roofing |
free estimates for roofing |
free roof estimate |
free roof estimates |
free roof quote |
free roof repair estimates |
free roofing estimate |
free roofing estimates |
gaf certified roofers |
gaf roofing company |
gaf roofing contractors |
general roofing company |
hail damage metal roof |
hail damage roof repair |
home roofing companies |
home roofing company |
home roofing contractor |
home roofing contractors |
home roofing experts |
home roofing service |
local roof repair |
local roof repairs |
local roofer quotes |
local roofer |
local roofers |
local roofing companies |
local roofing company |
local roofing contractor |
local roofing contractors |
local roofing repair |
metal roof companies |
metal roof contractor |
metal roof contractors |
metal roof estimates |
metal roof hail damage |
metal roof quote |
metal roof repair company |
metal roof repair contractors |
metal roof replacement |
metal roofing estimates |
metal roofing experts |
modified bitumen roof repair |
new roof estimate |
new roof estimates |
new roof quote |
new steel roofers |
owens corning certified roofers |
re roofing company |
re roofing service |
recommended roofing contractors |
reliable roofing company |
repair asphalt roof |
reshingle roof estimate |
residential re roofing |
residential roofing companies |
residential roofing company |
residential roofing contractor |
residential roofing contractors |
roof change estimate |
roof construction company |
roof contractor |
roof contractors |
roof damage repair |
roof estimate |
roof hail damage repair |
roof leak repairs |
roof quote |
roof repair and replacement |
roof repair companies |
roof repair company |
roof repair contractor |
roof repair estimates |
roof repair near me |
roof repair quote |
roof repair service |
roof repair services |
roof repair specialist |
roof repairs contractor |
roof replacement companies |
roof replacement company |
roof replacement contractors |
roof replacement estimates |
roof replacement |
roof shingle replacement |
roof tile replacement |
roofers near me |
roofing companies near me |
roofing companies with financing |
roofing company |
roofing construction company |
roofing contractor |
roofing contractors financing available |
roofing contractors near me |
roofing contractors that finance |
roofing contractors |
roofing emergency repairs |
roofing estimates |
roofing experts |
roofing financing available |
roofing free estimate |
roofing installation company |
roofing repair companies |
roofing repair company |
roofing repair contractor |
roofing repair contractors |
roofing repair service |
roofing repair services |
roofing replacement estimate |
shingle roof contractor |
shingle roof replacement |
shingle roofing company |
slate roofing company |
steel roof contractors |
steel roofing contractors |
tar roof repair |
tile roof replacement |
tile roofing company |
tin top roofing |
top 10 roofing companies |
top 100 roofing companies |
top rated roofing companies |
top roofing companies |
water damage roof repair |
wind damage roof repair |
Now that’s a lot of keywords! Group these into the proper ad groups and you’ll be off to the races in no time.
Or you can learn more here about our lead programs where we do all of the research, SEO, and advertising for you (AND you don’t even pay until it works!)
Remember, don’t burn your budget on the same old boring keywords that everyone else is going after. Be different and make more money!