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Everything You Need to Know About Meta Descriptions

The words meta description on a color board background

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Organic search accounts for more than half of all website traffic. Boosting your business’s website views can generate more leads and help you land more sales. So, how do you increase your SEO and ultimately boost website traffic? That’s where meta descriptions come in handy.

Meta descriptions are brief summaries of the content or page they’re attached to. These blurbs are displayed to users on search engine result pages (SERPs) in content previews.

High-quality meta descriptions can increase the number of clicks on your website. In this blog post, we’ll explain everything you need to know about meta descriptions.

Components of a Great Meta Description

A meta description is one of the first things people will see when your roofing website appears in search results. For example, the meta description is displayed right under the heading in this Google search result.

An example of a website page meta description on Google

Meta descriptions should:

  • Be unique
  • Stay relevant to your content
  • Be written in full sentences
  • Include target keywords
  • Be concise
  • Be clear
  • Include a CTA
  • Stay within 50–160 characters

Tips for Writing the Perfect Meta Description

Meta descriptions tell Google what your content is about and why it should appear on SERPs.

As you write meta descriptions for your website, follow these guidelines:

  • Don’t keyword stuff
  • Descriptions should be polished and coherent
  • Cover the highlights of what’s in your content

Targeting keywords is crucial to successfully boosting your website’s SEO.

However, forcing too many keywords in your meta description or article isn’t a good idea. This tactic is called keyword stuffing and can be seen as spammy. Check out this article to see how to avoid keyword stuffing in your content.

Instead of trying to force keywords into your writing, stick to well-written and concise meta descriptions. Your description should also briefly describe the content. The primary purpose of a meta description is to summarize the blog, website, or landing page it’s for.

Take a look at these examples straight from Google. Writing unique and descriptive complete sentences for each meta description is best. If your description is too long, Google will shorten it in search results.

You don’t need to be a novelist or experienced writer to write great meta descriptions. As you can see in the above examples, a good meta description is simple, to the point, and short.

Meta descriptions aren’t carved in stone. If you already have meta descriptions published on your website, we encourage you to review them and ensure they follow the guidelines covered in this article.

Benefits of Meta Descriptions

Meta descriptions can boost your SEO and increase traffic to your website. Great meta descriptions also help create Google snippets.

Google’s featured snippets are prominently displayed on SERPs. Writing great meta descriptions for your content is one way to help you land more Google snippets for your content.

Here’s an example of a Google snippet:

Google snippets help increase organic traffic. Research has found that featured snippets account for over 35% of users’ total clicks.

Boost Your Roofing Business’s Meta Descriptions

Building an authoritative roofing website and growing your social media presence is crucial to earning more leads and landing more sales.

Roofing professionals can work with the expert team at Roofer Marketers to boost their online presence.

Our team has extensive experience in the roofing industry with digital marketing. Roofer Marketers helps business owners create roofing websites with high-quality pages. Additionally, our team specializes in SEO, social media, and PPC advertising.

We’re here to help with your marketing needs. Book a call with Roofer Marketers to get started!

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