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How Roofers Can Use LRP SEO to Their Advantage

3D red pinpoint illustration, representing a location pin icon on a map for LRP SEO

Are you struggling to stand out in your local market? Maybe you’re having a hard time getting users to visit your roofing website. Here’s the unfortunate truth of today’s online landscape: Simply having a website isn’t enough anymore. To succeed in today’s market, you must optimize your website for search engines. Strategies like LRP SEO […]

The Do’s and Don’ts of Backlinking

Blue chain links made out of digital code

As you delve deeper into the world of search engine optimization (SEO), you’ll discover more terms and factors that Google uses to rank webpages. Backlinking is one of those SEO terms that you should learn. Backlinks almost sound like a cyber term from a movie like The Matrix. Honestly, a lot of SEO terms could […]

Title Tags: What They Are and How to Leverage Them for SEO

A piece of paper that reads Title Tags with a calculator and pen

Your roofing website should establish your business’s credibility, generate leads, and increase brand awareness. But how can you do that if no one can find your website? That’s where search engine optimization, or SEO, comes in handy. Most people use Google to find information these days, and you need your roofing business to rank high up on […]

8 Parts of a Website Homepage

the homepage of a website on a desktop, laptop, tablet, and phone

Your roofing website’s homepage is like your virtual storefront. It’s how you can make a great first impression on prospective customers. According to research, your business only has about 7 seconds to make a first impression on prospects. Your roofing website has even less time to make a good impression. Users form an opinion on […]

The Secrets to a Killer Free Roofing Estimate Page

Free estimates sticky note

It’s standard practice for homeowners to seek several roofing estimates from multiple contractors. So, how do you make your free roofing estimate stand out from the others? One way to rise above your competitors is to offer a seamless user experience for prospects. When a potential customer searches for roofers in their area, you want […]

Everything You Need to Know About Meta Descriptions

The words meta description on a color board background

Organic search accounts for more than half of all website traffic. Boosting your business’s website views can generate more leads and help you land more sales. So, how do you increase your SEO and ultimately boost website traffic? That’s where meta descriptions come in handy. Meta descriptions are brief summaries of the content or page […]

Your Comprehensive Guide to a Roofing Website About Us Page

About us arrow with notebook, smartphone, pens and coffee mug on desktop.

We’ve all heard the phrase don’t judge a book by its cover. While it’s good advice, most people do exactly that: judge books by their cover. In today’s digital age, it’s increasingly common for your customers’ first impression of your business to take place online. That’s where an About Us webpage comes in handy. This […]

4 Reasons to Have Roofing Before and After Pictures on Your Site

A before and after picture of a rustry metal roof versus a new metal roof

Everyone loves a good transformation story—they’re inspiring. This even applies to new roofs. You can tell powerful transformation stories on your website through roofing before and after pictures. Before and after roofing pictures help people visualize what’s possible for their homes. Posting roofing before and after photos on your roofing website can help you showcase […]