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The Secrets to a Killer Free Roofing Estimate Page

Free estimates sticky note

It’s standard practice for homeowners to seek several roofing estimates from multiple contractors. So, how do you make your free roofing estimate stand out from the others? One way to rise above your competitors is to offer a seamless user experience for prospects. When a potential customer searches for roofers in their area, you want […]

How to Get Roofing Leads on Facebook

A website tab for Facebook lead ads so roofers can get more roofing leads

Lead generation. We know that might be a trigger phrase for some of you. Trust us, we get it. You’re not alone in feeling this way. According to CSO Insights, 68% of businesses struggle with lead generation. But we’re here to help! Hopefully, after you finish reading this blog post, you’ll feel energized and motivated […]

Everything You Need to Know About Meta Descriptions

The words meta description on a color board background

Organic search accounts for more than half of all website traffic. Boosting your business’s website views can generate more leads and help you land more sales. So, how do you increase your SEO and ultimately boost website traffic? That’s where meta descriptions come in handy. Meta descriptions are brief summaries of the content or page […]

How to Post from Facebook to Instagram

Neon icons of the Facebook and Instagram logos

While Facebook and Instagram are great for family vacation photos or catching up with an old high school friend, they’re also valuable marketing tools for your roofing business. Strategically posting on social media should be part of any business’s modern marketing strategy. Marketing your roofing company on social media can help you appeal to more […]

The Comprehensive Guide to Local SEO for Roofing Companies

Magnifying glass closeup of push pin tacks in a map representing local seo for roofing companies

In the current digital age, almost everything takes place online. You’re reading this blog online, after all, aren’t you? The internet lets people find reliable, reputable, high-quality services online, including roofing contractors! Your potential customers likely turn to search engines as their first step in finding a local roofing contractor. Your roofing business isn’t the […]

YouTube Video Ideas for Your Roofing Company

Someone using YouTube on their phone in front of a laptop

By now, we’ve all seen funny cat videos and iconic videos like “Charlie Bit My Finger” on YouTube. But YouTube isn’t just for silly videos; it’s a tool that can elevate your roofing business and help you drive growth. In this blog post, we’ll explore why roofers should consider launching their own YouTube channels and […]

How Often You Should Post on Social Media for a Roofing Business

A woman posts on social media about her roofing business

Today, most people spend time on social media—whether or not they want to admit it. Of the nearly 8 billion people worldwide, 5.04 billion are social media users. That’s more than 60% of the global population. What does social media have to do with roofing? You can use social media to market your roofing business […]

Your Comprehensive Guide to a Roofing Website About Us Page

About us arrow with notebook, smartphone, pens and coffee mug on desktop.

We’ve all heard the phrase don’t judge a book by its cover. While it’s good advice, most people do exactly that: judge books by their cover. In today’s digital age, it’s increasingly common for your customers’ first impression of your business to take place online. That’s where an About Us webpage comes in handy. This […]

Beginner’s Guide: How to Use Google Ads for Roofers

Roofers on a roof with a google ads logo

Ads are an essential part of your roofing marketing strategy. In this post, we’ll focus exclusively on how to use Google Ads as a roofer. Google Ads serve as a powerful tool for roofers to expand their reach and effectively connect with more prospective customers. Google dominates the search engine space with 5.9 million searches […]

Why Roofing Reviews Matter (and How to Get More)

Reviews on Google My Business

Google Reviews are a trustworthy resource for consumers. Google doesn’t allow anonymous reviews, which decreases the odds of fake reviews. Additionally, it’s difficult for businesses to remove reviews without a valid reason. Since most reviews are likely legitimate, this increases people’s trust. When most people search for a new roofing contractor, they’ll start with the […]

Trendy Fonts to Use in Roofing Logos

Examples of different fonts pulled from magazines and newspapers

Logos are a huge part of establishing your brand. A great logo lays the foundation for your brand identity. Choosing the right font is a crucial part of building your logo. In this post, we’ll go over why your brand matters, different types of fonts and trendy fonts, and how to choose the right font […]

4 Reasons to Have Roofing Before and After Pictures on Your Site

A before and after picture of a rustry metal roof versus a new metal roof

Everyone loves a good transformation story—they’re inspiring. This even applies to new roofs. You can tell powerful transformation stories on your website through roofing before and after pictures. Before and after roofing pictures help people visualize what’s possible for their homes. Posting roofing before and after photos on your roofing website can help you showcase […]

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